Web Development and SEO Course 3: Blog and Case Study Page Creation

Course Goals

• Teach staff how to write clear, professional case studies and blog posts.

• Ensure all written content matches Dream It Creations’ voice and format.

• Improve SEO and help our website attract more traffic.

• Make it easy for team members to create content that highlights our work.

Learning Outcomes

By the end of the course, team members will be able to:

• Understand when and how to write case studies vs. blog posts.

• Use templates and follow SEO best practices.

• Write and format content in WordPress/Elementor.

• Collaborate with the team to gather visuals and publish content.

• Help strengthen our brand and reach through written content.